Exposure to Advertisements and Marijuana Use Among US Adolescents

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Dai, Hongying
• Description:
  Introduction
  
  This study examined whether exposure to marijuana advertisements was associated with current marijuana use and frequency of use among US adolescents in grades 8, 10, and 12.
  
  Methods
  
  Weighted estimates of exposure to marijuana advertisements and marijuana use from the 2014 and 2015 Monitoring the Future studies were investigated. Factors associated with the prevalence and frequency of marijuana use were analyzed by using logistic regression and linear regression models, respectively.
  
  Results
  
  Of all respondents (n = 12,988), 13.8% reported marijuana use in the past 30 days. Exposure to marijuana advertisements was prevalent among adolescents, with 52.8% reporting exposure from internet advertisements, 32.1% from television advertisements, 24.1% from magazine or newspaper advertisements, 19.7% from radio advertisements, 19.0% from advertisements on storefronts, and 16.6% from billboards. In the multivariable analysis, current use of marijuana among adolescents was associated with exposure to marijuana advertisements on storefronts (adjusted odds ratio [OR] = 1.4, P < .001), magazines or newspapers (adjusted OR = 1.6, P < .001), billboards (adjusted OR = 1.4, P = .002), internet (adjusted OR = 1.8, P < .001), television (adjusted OR = 1.4, P < .001) and radio (adjusted OR = 1.7, P < .001). Exposure to marijuana advertisements from the internet was associated with increased use of marijuana (β = 0.3, P = .04).
  
  Conclusion
  
  Exposure to marijuana advertisements was associated with higher odds of current marijuana use among adolescents. Regulations that limit marijuana advertisements to adolescents and educational campaigns on harmfulness of illicit marijuana use are needed.
  
  
• Subjects:
  Adolescent Advertising Data Collection Female Humans Male Marijuana Use
• Source:
  Prev Chronic Dis. 14.
• DOI:
  http://dx.doi.org/10.5888/pcd14.170253
• ISSN:
  1545-1151
• Pubmed ID:
  29191259
• Pubmed Central ID:
  PMC5716812
• Document Type:
  Journal Article
• Place as Subject:
  United States
• Location:
  North America
• Volume:
  14
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:7b6a37d6eaa049d110fe1a60fa5cd53b28bba1bdf44afd0440fe6c30298246f6c964d5f639074fe19aabb6ed4ae5667b3dec5f49bd000a19f27520c66b610b70
• Download URL:
  https://stacks.cdc.gov/view/cdc/51479/cdc_51479_DS1.pdf
• File Type:
  [PDF - 357.75 KB ]