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Radiological emergency preparedness communications message testing : phase 1 report
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July 2009
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By ICF Macro (Firm) ...
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Description:The overall purpose of the Radiological Emergency Preparedness project is to improve public-facing messages about protective actions and responses to radiological emergencies. The objectives of this task were to test multiple sets of messages developed by the Radiation Studies Branch (RSB) of the Centers for Disease Control and Prevention (CDC) and revised by Macro International Inc., an ICF International Company (hereafter referred to as ICF Macro). Before testing, RSB’s messages were revised in order to incorporate Crisis and Emergency Risk Communication (CERC) principles, such as reduced reading levels, fewer words and sentences, and fewer “jargon” terms.
CognitiveTesting.pdf
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