Going Viral: CDC's Zombie Apocalypse

Details

• Personal Author:
  Silver, Maggie
• Corporate Authors:
  Centers for Disease Control and Prevention (U.S.) ; Office of Public Health Preparedness and Response
• Description:
  This presentation, from Maggie Silver, describes the outcomes of the CDC's Preparedness 101: Zombie Apocalypse campaign. The campaign was designed to encourage people to develop emergency plans and evacuation kits. As zombies are popular in books and movies, the campaign was designed to raise awareness by capitalizing on that popularity. This presentation takes place 16 months after the campaign went live in May 2011. The presentation discusses the social media platform response to the campaign as well.
• Subjects:
  Communicable Diseases, Emerging / Prevention & Control Community Health Services Disaster Planning Disaster Planning / Organization & Administration Emergencies Health Promotion Pandemic Preparedness Social Media
• Keywords:
  Emergency Checklist Emergency Kit Emergency Preparedness Zombies
• Source:
  TransComm 2012
• Document Type:
  Still Image
• Genre:
  Presentation
• Place as Subject:
  United States
• Topic:
  Emergency Preparedness
• Location:
  North America
• Pages in Document:
  19 pdf pages
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha-512:09d128fd963b205203d047f0a85fe7ebbbc3d82ab83779fd2b9e7e3754e62d9db7f5a538d960547db2fd201b6947244d36ea27729eb47dd200def9e9baf947ac
• Download URL:
  https://stacks.cdc.gov/view/cdc/48559/cdc_48559_DS1.pdf
• File Type:
  [PDF - 1.91 MB ]