Approaches taken by state and local health departments to market the National Diabetes Prevention Program to populations at risk and health care providers
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Approaches taken by state and local health departments to market the National Diabetes Prevention Program to populations at risk and health care providers

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      In 2010, Congress authorized the Centers for Disease Control and Prevention (CDC) to establish and lead the National Diabetes Prevention Program (National DPP). The National DPP is a results-driven partnership of public and private organizations that provides a framework for national type 2 diabetes prevention efforts, including building an infrastructure for the delivery of an evidence-based lifestyle change program for people with prediabetes or at high risk for type 2 diabetes. This program has been proven effective in preventing or delaying onset of type 2 diabetes.

      The National DPP has four components: (1) training the workforce; (2) developing intervention sites; (3) ensuring the quality of programs offered by the intervention sites through the Diabetes Prevention Recognition Program (DPRP); and (4) health marketing to ensure referrals, increase coverage, and facilitate program uptake. As of August, 2016, there were more than 1,000 in-person and virtual organizations in the DPRP registry that had enrolled at total of more than 84,000 participants. Coverage for CDC-recognized diabetes prevention programs as a health benefit is expanding. As of August, 2016, 11 states were covering the program for more than 3 million public employees and dependents, and more than 60 employers and insurers were covering the program in various markets.

      Over the past 4 years, CDC has funded state and city health departments through State Public Health Actions to Prevent and Control Diabetes, Heart Disease, Obesity and Associated Risk Factors and Promote School Health (CDC-RFA-DP13-1305, hereafter referred to as 1305) and State and Local Public Health Actions to Prevent Obesity, Diabetes, and Heart Disease and Stroke (CDC-RFA-DP14-1422, hereafter referred to as 1422). Their efforts are helping to efficiently and effectively reach the 86 million Americans at risk for type 2 diabetes. The goal of the Emerging Practices in Diabetes series is to summarize and share information on these approaches to inform the work of all National DPP partners and to increase the collective impact of these partners on the four components of the National DPP. This report describes examples from three states (and two counties) that have done significant work to market the National DPP to populations at risk for type 2 diabetes or health care providers.


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