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The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
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Jun 15 2004
Source: Prev Chronic Dis. 2004; 1(3).
[PDF-388.00 KB]
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Alternative Title:Prev Chronic Dis
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Description:The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the process of the logic model. The elements of the logic model are described and further explanation "pops up" as the reader rolls over the graphic of the logic model.
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