The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Huhman, Marian ; Heitzler, Carrie ; Wong, Faye
• Description:
  The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the process of the logic model. The elements of the logic model are described and further explanation "pops up" as the reader rolls over the graphic of the logic model.
• Subjects:
  Adolescent Child Health Education Health Promotion Humans Models, Theoretical Parents Program Development Program Evaluation
• Source:
  Prev Chronic Dis. 2004; 1(3).
• ISSN:
  1545-1151
• Document Type:
  Journal Article
• Place as Subject:
  United States
• Location:
  North America
• Volume:
  1
• Issue:
  3
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:f02d31b3388fbb15b1632217ba8bc35d9ffa0a11974a5d35f2feeceab02fc99fbfea1943fc9c20aefac3bcf15d6713bfe1fd33dd7b7492d7cf90f09b17393bf8
• Download URL:
  https://stacks.cdc.gov/view/cdc/4067/cdc_4067_DS1.pdf
• File Type:
  [PDF - 388.00 KB ]