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Physical activity. The arthritis pain reliever. Version 2.0 : an updated guide to conducting a health communication campaign to reduce the burden of arthritis
Filetype[PDF-3.34 MB]

  • Alternative Title:
    “Physical activity. The arthritis pain reliever.”
  • Description:
    The “Physical Activity. The Arthritis Pain Reliever.” campaign has been in the market since 2002 and has been successful in educating people with arthritis on the need to incorporate physical activity into the management of arthritis. In late 2006, CDC conducted an environmental assessment including reviewing other physical activity campaigns in the market and conducting formative research with people with arthritis. The results from the research indicated that the campaign needed to be revised to include more emphasis on the motivational aspects of the message because most people with arthritis are aware that exercise is a recommended treatment strategy.

    Title on cover: “Physical activity. The arthritis pain reliever.”


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