Details:

Alternative Title:
Prev Chronic Dis
Publisher's site:
http://dx.doi.org/10.5888/pcd13.150504
Personal Author:
Feld, Ashley L. ; Johnson, Trent O. ; Byerly, Katherine W. ; Ribisl, Kurt M.
Feld, Ashley L. ; Johnson, Trent O. ; Byerly, Katherine W. ; Ribisl, Kurt M. Less -
Description:
As tobacco companies continue to heavily market their products at the point of sale, tobacco control groups seek strategies to combat the negative effects of this marketing. Store observations, which have been widely used by researchers and practitioners alike, are an excellent surveillance tool. This article provides a guide for public health practitioners interested in working in the tobacco retail environment by detailing the steps involved in conducting store observations of tobacco marketing and products including 1) obtaining tobacco product retailer lists, 2) creating measures, 3) selecting a mode of data collection, 4) training data collectors, and 5) analyzing data. We also highlight issues that may arise while in the field and provide information on disseminating results of store observations, including the potential policy implications.
Subject:
[+]
Data Collection
Humans
Marketing
Public Health
Tobacco Industry
Tobacco Products
Tools And Techniques

Source:
Prev Chronic Dis. 13.
Pubmed ID:
26890408
Pubmed Central ID:
PMC4758798
Document Type:
Journal Article
Funding:
U01 CA154281/CA/NCI NIH HHS/United States ; U01CA154281/CA/NCI NIH HHS/United States
U01 CA154281/CA/NCI NIH HHS/United States ; U01CA154281/CA/NCI NIH HHS/United States Less -
Place as Subject:
United States
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:116b9e985ef081710b34b991fbc547c2fcd2513282dc160a43db20e01890827c
File Type:

Supporting Files

• PCD-13-E25.nxml

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