Details:

Alternative Title:
Soc Mar Q
Publisher's site:
http://dx.doi.org/10.1177/1524500415614817
Personal Author:
Cole, Galen E. ; Keller, Punam A. ; Reynolds, Jennifer ; Schaur, Michelle ; Krause, Diane
Cole, Galen E. ; Keller, Punam A. ; Reynolds, Jennifer ; Schaur, Michelle ; Krause, Diane Less -
Description:
The Centers for Disease Control and Prevention's Division of Cancer Prevention and Control, in partnership with Oak Ridge Associated Universities, designed an online social marketing strategy tool, MessageWorks, to help health communicators effectively formulate messages aimed at changing health behaviors and evaluate message tactics and audience characteristics. MessageWorks is based on the advisor for risk communication model that identifies 10 variables that can be used to predict target audience intentions to comply with health recommendations. This article discusses the value of the MessageWorks tool to health communicators and to the field of social marketing by (1) describing the scientific evidence supporting use of MessageWorks to improve health communication practice and (2) summarizing how to use MessageWorks and interpret the results it produces.
Subject:
[+]
Article
Audience-centered Messaging
Innovation

Source:
Soc Mar Q. 22(1):3-18.
Pubmed ID:
26877714
Pubmed Central ID:
PMC4750110
Document Type:
Journal Article
Funding:
CC999999/Intramural CDC HHS/United States
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:8de52d40a6abc7a757cbfcddb2f725840a14e5e31781dce8704a2f74cad4aa69
File Type:

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