Crisis and emergency risk communication (CERC) and Ebola
Corporate Authors:Centers for Disease Control and Prevention (U.S)
Description:Crisis and emergency risk communication (CERC) lifecycle -- Communicating during the Ebola response is different -- What do I need to know about Ebola? -- Quick tips -- Emergency message components -- Stigma and the Ebola response.
Crisis and emergency risk communication combines the urgency of communication during disasters with the need to communicate risks and benefits to stakeholders and the public. Communication in emergencies is different because a decision may need to be made quickly and with incomplete information.
The 2014 Ebola outbreak requires communication professionals to work even harder to craft messages that meet their audiences’ needs because of the public’s fear and outrage surrounding Ebola.
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