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Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes
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Sep 2012
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Source: Am J Health Behav. 36(5):655-665.
[PDF-119.89 KB]
Details:
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Alternative Title:Am J Health Behav
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Personal Author:
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Description:Objective
To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package.
Methods
Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes.
Results
Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits.
Conclusion
This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.
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Pubmed ID:22584093
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Pubmed Central ID:PMC4703098
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Volume:36
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Issue:5
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