A Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign

Details

• Alternative Title:
  Am J Prev Med
• Personal Author:
  Xu, Xin ; Alexander, Robert L. ; Simpson, Sean A. ; Goates, Scott ; Nonnemaker, James M. ; Davis, Kevin C. ; McAfee, Tim
• Description:
  Background ; In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts. ; Purpose ; Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency’s perspective. ; Methods ; Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated. ; Results ; Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained. ; Conclusions ; Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.
• Keywords:
  • Adolescent
  • Adult
  • Aged
  • Centers for Disease Control and Prevention, U.S.
  • Cost-Benefit Analysis
  • Female
  • Health Promotion
  • Humans
  • Male
  • Mass Media
  More +
• Source:
  Am J Prev Med. 48(3):318-325
• Pubmed ID:
  25498550
• Pubmed Central ID:
  PMC4603744
• Document Type:
  Journal Article
• Funding:
  CC999999/Intramural CDC HHSUnited States/
• Volume:
  48
• Issue:
  3
• Download URL:
  https://stacks.cdc.gov/view/cdc/34944/cdc_34944_DS1.pdf
• File Type:
  [PDF - 225.87 KB]
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha256:d04e70420cff1f8e400af60a433ce22e3e38682f0db502a8eaf4d466aff28a2f