i
A Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign
-
3 2015
-
-
Source: Am J Prev Med. 48(3):318-325
Details:
-
Alternative Title:Am J Prev Med
-
Personal Author:
-
Description:Background
In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts.
Purpose
Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency’s perspective.
Methods
Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated.
Results
Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained.
Conclusions
Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.
-
Keywords:
-
Source:
-
Pubmed ID:25498550
-
Pubmed Central ID:PMC4603744
-
Document Type:
-
Funding:
-
Collection(s):
-
Main Document Checksum:
-
Download URL:
-
File Type: