When promotoras and technology meet: A qualitative analysis of promotoras’ use of small media to increase cancer screening among South Texas Latinos

Details

• Alternative Title:
  Health Educ Behav
• Personal Author:
  Arvey, Sarah R. ; Fernandez, Maria E. ; LaRue, Denise M. ; Bartholomew, L. Kay
• Description:
  Computer-based multimedia technologies can be used to tailor health messages, but promotoras (Spanish-speaking community health workers) rarely use these tools. Promotoras delivered health messages about colorectal cancer screening to medically underserved Latinos in South Texas using two small media formats: a "low-tech" format (flipchart and video) and a "high-tech" format consisting of a tailored, interactive computer program delivered on a tablet computer. Using qualitative methods, the authors observed promotora training and intervention delivery and conducted interviews with five promotoras to compare and contrast program implementation of both formats. The authors discuss the ways each format aided or challenged promotoras' intervention delivery. Findings reveal that some aspects of both formats enhanced intervention delivery by tapping into Latino health communication preferences and facilitating interpersonal communication, whereas other aspects hindered intervention delivery. This study contributes to our understanding of how community health workers use low- and high-tech small media formats when delivering health messages to Latinos.
• Subjects:
  Colorectal Neoplasms Communication Community Health Workers Female Health Promotion Hispanic Or Latino Humans Interviews As Topic Male Mass Screening Medically Underserved Area Middle Aged

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• Source:
  Health Educ Behav. 39(3):352-363.
• Pubmed ID:
  21986243
• Pubmed Central ID:
  PMC3358563
• Document Type:
  Journal Article
• Funding:
  09-002 5U48DP001949/DP/NCCDPHP CDC HHS/United States ; L60 MD005259/MD/NIMHD NIH HHS/United States ; U48 DP000057/DP/NCCDPHP CDC HHS/United States ; R25 CA057712/CA/NCI NIH HHS/United States ; L60 MD005259-01/MD/NIMHD NIH HHS/United States ; 18 U48 DP000057-01/DP/NCCDPHP CDC HHS/United States ; R25 CA057712-18/CA/NCI NIH HHS/United States ; R25-CA-57712/CA/NCI NIH HHS/United States
• Place as Subject:
  Texas
• Volume:
  39
• Issue:
  3
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha256:8b837d04921f47a57a4b9823eb8df9a66d8707d1adb69f8a9f6cd6933f1dada9
• Download URL:
  https://stacks.cdc.gov/view/cdc/33367/cdc_33367_DS1.pdf
• File Type:
  [PDF - 69.54 KB ]