Contact Lens Health Week 2014 campaign promotion toolkit
Corporate Authors:Centers for Disease Control and Prevention (U.S.)
Description:The week of November 17-21, 2014 marks the first annual Contact Lens Health Week! This year’s campaign theme is You only have one pair of eyes, so take care of them!
Contact Lens Health Week 2014 targets older teen and young adult contact lens wearers—a group at increased risk for eye infections associated with contact lens wear—as well as their eye care providers. The campaign also includes messages and materials suitable for all contact lens wearers.
To encourage and support your Contact Lens Health Week, we have provided a promotion toolkit, which includes
• Promotion and outreach suggestions
• Web-based resource list
• List of short messages for use on social media channels
• Sample newsletter blurbs
• Links to our posters, web buttons, and infographics
• Campaign flyers
We hope you find these materials useful as you engage your community in healthy contact lens wear and care awareness efforts. Please forward this message and its attachments to your colleagues, friends, and family so they may collaborate with you on this important public health initiative.
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