Contact Lens Health Week 2018 campaign promotion toolkit
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      The week of August 20-24, 2018, marks the fifth annual Contact Lens Health Week! The campaign theme is Healthy habits mean healthy eyes, with an emphasis on encouraging contact lens wearers to practice safe contact lens habits every day. Contact Lens Health Week 2018 includes messages and materials suitable for all contact lens wearers and eye care providers. Additionally, the campaign includes messages for children, young adults, and their parents about starting healthy contact lens habits early. Practicing proper contact lens wear and care habits, such as not sleeping in contacts, can promote good vision and healthy eyes throughout life. To help you encourage and support Contact Lens Health Week, we have provided a campaign promotion toolkit, which includes: • Promotion and outreach suggestions • Web-based resource list • Social media messages • Sample newsletter announcements (short and long versions) • Additional contact lens health promotion materials • Campaign posters We hope you find these materials useful as you engage your community in healthy contact lens wear and care awareness efforts. Please forward this message and its attachments to your colleagues, friends, and family so they may collaborate with you on this important public health initiative. For additional information about Contact Lens Health Week and resources for promoting healthy contact lens wear and care throughout the year, visit Publication date from document properties. CLHW-Toolkit-2018-508c.pdf
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