Celebrity Appeal: Reaching Women to Promote Colorectal Cancer Screening

Cooper, Crystale Purvis; Gelb, Cynthia A.; Lobb, Kathleen

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Celebrity Appeal: Reaching Women to Promote Colorectal Cancer Screening

Supporting Files

December 18 2014
By Cooper, Crystale Purvis ; Gelb, Cynthia A. ; Lobb, Kathleen

File Language:

English

Details

Alternative Title:

J Womens Health (Larchmt)
Personal Author:

Cooper, Crystale Purvis ; Gelb, Cynthia A. ; Lobb, Kathleen
Description:

The Centers for Disease Control and Prevention's Screen for Life: National Colorectal Cancer Action Campaign works with the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance to develop public service announcements (PSAs) featuring celebrities. Selection of Screen for Life celebrity spokespersons is based on a variety of factors, including their general appeal and personal connection to colorectal cancer. Screen for Life PSAs featuring celebrities have been disseminated exclusively through donated media placements and have been formatted for television, radio, print, and out-of-home displays such as dioramas in airports, other transit stations, and shopping malls. A 2012 national survey with women aged 50-75 years (n=772) investigated reported exposure to Screen for Life PSAs featuring actor Terrence Howard. In total, 8.3% of women recalled exposure to the PSAs. Celebrity spokespersons can attract the attention of both target audiences and media gatekeepers who decide which PSAs will receive donated placements.
Subjects:

Aged Article Colonoscopy Colorectal Neoplasms Cooperative Behavior Early Detection Of Cancer Famous Persons Female Health Promotion Humans Mass Screening Middle Aged Socioeconomic Factors Television
Source:

J Womens Health (Larchmt). 24(3):169-173
Pubmed ID:

25521047
Pubmed Central ID:

PMC4387845
Document Type:

Journal Article
Funding:

CC999999/Intramural CDC HHS/United States
Name as Subject:

Centers for Disease Control and Prevention (U.S.)
Place as Subject:

United States
Volume:

24
Issue:

3
Collection(s):

CDC Public Access
Main Document Checksum:

urn:sha256:be1416cf23116d5301621bfe53fec2fe4336a827b51144b0987b67a494535ec2
Download URL:

https://stacks.cdc.gov/view/cdc/30367/cdc_30367_DS1.pdf
File Type:

[PDF - 702.09 KB ]

File Language:

English

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