Reasons to promote HIV testing : a social media toolkit

We all have a reason for getting tested for HIV. Imagine: • If Latinos across the country were talking about the importance of HIV testing and sharing its importance among their friends and families? • If that conversation focused on the love, respect, and pride we have for one another and for our community? • If partners like you were encouraged to help coordinate a greater effort to raise awareness, rally support, and drive action? We want to provide you with tools to showcase your ability to impact your community–online and across your social media channels––in support of the Centers for Disease Control and Prevention’s (CDC’s) Reasons campaign. CDC developed Reasons to promote HIV testing among Latino gay and bisexual men ages 18–49. We invite you to join us. With this toolkit, we hope to help you maximize your use of social media by providing messaging guidance and content and engagement strategies, coupled with creative materials that you can use and share with your community.

Stephen B. Thacker CDC Library collection