Using 360-VR Narrative Communication to Boost Small Employers' Safety Practices

Details

• Personal Author:
  Wen, Jing ; Gheisari, Masoud
• Description:
  This study explores the use of VR-Employer4Safety, a 360-degree virtual reality narrative, to increase small employers' awareness of free safety resources-from organizations like NIOSH and CPWR-and their motivation to implement them. To understand the motivational challenges of implementing safety measures for small employers (1-19 employees) and create a believable and plausible narrative, the researchers conducted semi-structured interviews with 14 small employers. Then, a pre-and-post intervention design was used, complemented by YouTube Analytics, to assess the impact of the VR-Employer4Safety narrative. Results revealed notable improvements in safety motivation from multiple aspects. Participants also reported increased awareness and appreciation of free safety resources. The study demonstrated the effectiveness of VR narratives in fostering safety culture among small employers, highlighting the potential of innovative communication tools for addressing critical safety issues in the construction industry. Read the report: https://bit.ly/4l76hXU. Description provided by NIOSH
• Subjects:
  • Construction
  • Occupational Health
  • Safety
  • Virtual Reality
• Keywords:
  • Construction workers
  • Safety practices
  • Virtual reality
  • Small businesses
  • Fatalities
  • Safety culture
  • Intervention effectiveness
• Series:
  CPWR - Center for Construction Research and Training Publications
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Report
• Place as Subject:
  Atlanta Region OSHA ; Birmingham Region OSHA ; Florida ; Georgia ; Maryland ; Philadelphia Region OSHA
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  18 pdf pages
• NIOSHTIC Number:
  nn:20071795
• Citation:
  Silver Spring, MD: CPWR-The Center for Construction Research and Training, 2025 May; :1-13
• Email:
  jing.wen@design.gatech.edu
• Federal Fiscal Year:
  2025
• NORA Priority Area:
  Construction
• Performing Organization:
  CPWR - The Center for Construction Research and Training, Silver Spring, Maryland
• Peer Reviewed:
  False
• Start Date:
  2009/09/01
• End Date:
  2024/08/31
• Download URL:
  https://stacks.cdc.gov/view/cdc/260019/cdc_260019_DS1.pdf
• File Type:
  [PDF - 782.61 KB]
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:e32bfc01bda01884966a2867eac235c8a2059b0d1c65f73a425f7f5317c3e1d2b98648b64acb96b7fa8f92379bb142595c1ce8c0dc390c282f0a538ff57fa472