Feasibility and Fidelity in Applying Media Advocacy Principles as an Implementation Strategy: Lessons from the National ROPS Rebate Program Expansion

Details

• Journal Article:
  BMC Public Health
• Personal Author:
  Milkovich, Pamela J. ; Johnson, Andrew ; Yoder, Aaron M. ; Downes, Willard ; Funkenbusch, Karen ; Larson, Tawnie ; Brokesh, Ed ; Janssen, Brandi ; Curnick, Jacqueline ; Sorensen, Julie A.
• Description:
  Background: To increase tension for change and encourage adoption of policies supporting health and safety practice, media advocacy employs a grassroots approach to raising awareness of issues. Allies and authentic voices are strategically engaged to share messages about social issues and the policies that can remedy them. Methods: Given its success in other areas of public health, this study aims to trial media advocacy as a method of implementing ROPS Rebate Programs in three states with high rates of tractor overturn fatalities. This manuscript focuses on a process evaluation of the media advocacy campaign. Results: This study ultimately demonstrates low fidelity to the principles of media advocacy due to the context within which the study was attempted. Conclusions: Despite these results, this study provides a clearer picture of the contextual issues states face in attempting to adopt and implement agricultural safety and health programs, such as the National ROPS Rebate Program.
• Subjects:
  Agriculture Information Dissemination Occupational Health Public Health Safety
• Keywords:
  Author Keywords: Media Advocacy; Implementation; Scale-up; Injury Prevention; Social Responsibility; Health Policy; Tension For Change; Agriculture Public Health; Information Dissemination; Injury Prevention; Intervention Effectiveness; Tractors; Agricultural Safety; Agriculture; Rollover Protective Structures; ROPS;
• Source:
  BMC Public Health 2025 Jul; 25:2407
• ISSN:
  1471-2458
• Document Type:
  Text
• Funding:
  Grant
• Genre:
  Journal Article
• Place as Subject:
  New York ; Nebraska ; Missouri ; Kansas ; Iowa ; New York City Region [OSHA] ; Kansas City Region [OSHA]
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  7 pdf pages
• Volume:
  25
• NIOSHTIC Number:
  nn:20071413
• Contact Point Address:
  Pamela J. Milkovich, The Northeast Center for Occupational Health and Safety: Agriculture, Forestry, Fishing, 1 Atwell Road, Cooperstown, NY, 13326, USA
• Email:
  pam.milkovich@bassett.org
• Federal Fiscal Year:
  2025
• Performing Organization:
  Mary Imogene Bassett Hospital, Copperstown, NY
• Peer Reviewed:
  True
• Start Date:
  20200801
• End Date:
  20240731
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:e005abc5efa0a4577c550e7685c46f82aab30e9bbc591a4d47eaf4622074e8bf77ad11af8f14cc333ba08f3f5e5532f280686e2b390d46901d8e5e9d07856632
• Download URL:
  https://stacks.cdc.gov/view/cdc/259012/cdc_259012_DS1.pdf
• File Type:
  [PDF - 1.04 MB ]