What works : Health communication and social marketing : evidence-based interventions for your community
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What works : Health communication and social marketing : evidence-based interventions for your community

Filetype[PDF-650.61 KB]

  • English

  • Details:

    • Alternative Title:
      Health communication and social marketing;What works health communication factsheet;
    • Description:
      Health communication is the study and use of communication strategies to inform and influence choices people make about their health. Messages are spread through channels such as mass media, print materials, social media,

      and face-to-face conversations. Social marketing is the use of strategic marketing practices to influence social behaviors and benefit the target audience rather than the marketer.

      This brochure is designed to help public health program planners, community advocates, educators, and policymakers find proven intervention strategies— including programs, services, and policies—to develop successful health communication and social marketing interventions and campaigns. It can help decision makers in both public and private sectors make choices about what intervention strategies are best for their communities.

      This brochure summarizes information in The Guide to Community Preventive Services (The Community Guide), an essential resource for people who want to know what works in public health. Use the information in this brochure to help select from the following intervention strategies you can use in your community:

      • Design health communication and social marketing campaigns that use a variety of channels, including mass media

      • Develop interpersonal communication interventions, such as one-on-one conversations or group education

      • Combine health communication and social marketing with other strategies to increase awareness and encourage appropriate health behaviors.

      Last updated: March 2014

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