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Verification analysis of formative research for the development of public communication messages for a plague outbreak
  • Published Date:
    August 31, 2005
  • Source:
    Pre-Event Message Development Project
  • Language:
Filetype[PDF-696.96 KB]

  • Corporate Authors:
    Saint Louis University. School of Public Health. Health Communication Research Laboratory. ; Centers for Disease Control and Prevention (U.S.). Office of Communication. ;
  • Description:
    The threat of terrorism has stimulated much activity within the public health community since the fall of 2001. One priority has been the preparation of communication plans and materials for the general public. To this end, the Centers for Disease Control and Prevention and the Association of Schools of Public Health funded the “Pre-Event Message Development Project” (PMDP). In the first two years of the project, the four selected schools of public health (University of Alabama-Birmingham (UAB), Saint Louis University (SLU), University of California at Los Angeles (UCLA), and the University of Oklahoma (UOK)) conducted formative research with audience segments across the country. The focus groups were designed as formative research to inform development and pre-testing of message materials for release to the public in the event of the intentional release of biological, chemical or radiological weapons in the U.S. In the second year, message materials were developed and pre-tested by partner schools. Findings from Year Two were used to edit and refine the message materials for distribution via the web, broadcast news media, and through local public health agencies, that were subsequently vetted and cleared for use by the CDC.

    As a final stage for the PMDP, the partner schools undertook to verify the findings from Years 1 and 2 of the project by comparing them with relevant research available in the published and unpublished literature. Specifically, the verification analysis compares the PMDP results to available qualitative and quantitative research. The analysis assesses the extent to which the PMDP results correspond to or contradict other research on comparable topics and specifies instances where the PMDP has identified new and unique results. Carried out by the SLU study team, this report presents the findings of the literature review in relation to the results of the formative research on plague.

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