Details:

Alternative Title:
BMJ Open
Publisher's site:
http://dx.doi.org/10.1136/bmjopen-2013-004685
Personal Author:
Caraballo, Ralph S ; Wang, Xu ; Xu, Xin
Caraballo, Ralph S ; Wang, Xu ; Xu, Xin Less -
Description:
Objectives

The raising unit price of cigarette has been shown to be one of the most effective ways of reducing cigarette consumption and increasing rates of successful quitting. However, researchers have shown that price-sensitive smokers have used a variety of strategies to mitigate the effect of the rising price of cigarettes on their smoking habits. In particular, 23–34% of adult smokers in the US use cheaper brands, and 18–55% use coupons or promotions. Little is known about the discount use by type of brands. As such, the main purpose of this analysis is to evaluate the uses and price discount effects of these price-related discounts by manufacturers and major brands.

Setting

An analysis based on the cross-sectional 2009–2010 National Adult Tobacco Survey (NATS).

Participants

11 766 current smokers aged 18 or above in the USA.

Primary outcome measures

Price-related discount was defined as smokers who used coupons, rebates, buy-one-get-one-free, two-for-one or any other special promotions for their last cigarettes purchase.

Results

The use of price-related discounts and associated price impact vary widely by cigarette manufacturer and brand. Approximately one of three Camel, one of four Marlboro and one of eight Newport smokers used price-related discounts on their latest cigarette purchases. The average price reductions of discounts offered by Philip Morris (PM) or R.J. Reynolds (RJR) were around 29 cents per pack while that of Lorillard (Newport only) was 24 cents per pack. Cigarette brands that provided significant per pack price reductions include: PM Marlboro (28 cents), RJR brand Camel (41 cents), Doral (50 cents), Kool (73 cents) and Salem (80 cents), and Lorillard Newport (24 cents).

Conclusions

Policies that decrease price-minimisation strategies will benefit public health.


Subject:
[+]
Adolescent Adult Aged Commerce Cross-Sectional Studies Female Humans Male Middle Aged Tobacco Industry Tobacco Products Tobacco Use Disorder Young Adult
Source:
BMJ Open. 2014; 4(6).
Document Type:
Journal Article
Place as Subject:
United States
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:b45444fc1aaa3733c6841a9a9be5cf71e2e9d659d4a8423b5d256dda00d4d52e
Download URL:
https://stacks.cdc.gov/view/cdc/25560/cdc_25560_DS1.pdf
File Type:

Supporting Files

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  	bmjopen-2013-004685.draft_revisions.pdf	pdf
  	bmjopen-2013-004685.nxml	txt
  	bmjopen-2013-004685.reviewer_comments.pdf	pdf
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  	bmjopen2013004685ileq2.jpg	jpeg
  	bmjopen2013004685ueq1.jpg	jpeg

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