Designing and implementing an effective tobacco counter-marketing campaign

Details

• Personal Author:
  Block, Linda ; Gutierrez., Karen
• Corporate Authors:
  Center for Chronic Disease Prevention and Health Promotion (U.S.). Office on Smoking and Health. ; Centers for Disease Control and Prevention (U.S.) ; National Center for Chronic Disease Prevention and Health Promotion (U.S.)
• Description:
  "This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different stages of development." - p. 9
  
  CDC-INFO Pub ID 997353
  
  
• Content Notes:
  997353
  
  The following individuals serves as the managing editors for this publication: Linda Block, Karen Gutierrez.
  
  Includes glossary, p. 331-341.
  
  
• Subjects:
  Advertising Health Promotion Mass Media Smoking/prevention & Control Social Marketing
• Document Type:
  Book
• Place as Subject:
  United States
• Pages in Document:
  print; 456 p. : charts ; 29 cm.
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha256:602f113c2b2d1fcbdb611262153975b0e08ba6b2c257cfc965e6b016914da3dc
• Download URL:
  https://stacks.cdc.gov/view/cdc/24176/cdc_24176_DS1.pdf
• File Type:
  [PDF - 9.50 MB ]