Designing and implementing an effective tobacco counter-marketing campaign

Block, Linda; Gutierrez., Karen

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Designing and implementing an effective tobacco counter-marketing campaign

October 2003
By Block, Linda ; Gutierrez., Karen

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Details:

Personal Author:

Block, Linda ; Gutierrez., Karen

Block, Linda ; Gutierrez., Karen Less -
Corporate Authors:

Center for Chronic Disease Prevention and Health Promotion (U.S.). Office on Smoking and Health. ; Centers for Disease Control and Prevention (U.S.) ; National Center for Chronic Disease Prevention and Health Promotion (U.S.)

Center for Chronic Disease Prevention and Health Promotion (U.S.). Office on Smoking and Health. ; Centers for Disease Control and Prevention (U.S.) ; National Center for Chronic Disease Prevention and Health Promotion (U.S.) Less -
Description:

"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different stages of development." - p. 9

CDC-INFO Pub ID 997353
Content Notes:

997353

The following individuals serves as the managing editors for this publication: Linda Block, Karen Gutierrez.

Includes glossary, p. 331-341.
Subjects:

[+]

Advertising Health Promotion Mass Media Smoking/prevention & Control Social Marketing
Document Type:

Book
Place as Subject:

United States
Collection(s):

Stephen B. Thacker CDC Library collection
Main Document Checksum:

[+]

urn:sha256:602f113c2b2d1fcbdb611262153975b0e08ba6b2c257cfc965e6b016914da3dc
Download URL:

https://stacks.cdc.gov/view/cdc/24176/cdc_24176_DS1.pdf
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Designing and implementing an effective tobacco counter-marketing campaign

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