Acknowledgments -- Introduction -- How to use this manual -- 1. Overview of counter-marketing programs -- 2. Planning your counter-marketing program -- 3. Gaining and using target audience insights -- 4. Reaching specific populations -- 5. Evaluating the success of your counter-marketing program -- 6. Managing and implementing your counter-marketing program -- 7. Advertising -- 8. Public relations -- 9. Media advocacy -- 10. Grassroots marketing -- 11. Media literacy -- Resources and tools -- Glossary -- Appendices

"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different stages of development." - p. 9

CDC-INFO Pub ID 997353

Stephen B. Thacker CDC Library collection

United States