Designing and implementing an effective tobacco counter-marketing campaign

Block, Linda; Gutierrez., Karen

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Designing and implementing an effective tobacco counter-marketing campaign

Published Date:

October 2003

[PDF-9.50 MB]

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Designing and implementing an effective tobacco counter-marketing campaign

Details:

Personal Authors:

Block, Linda ; Gutierrez., Karen ;

Corporate Authors:

Center for Chronic Disease Prevention and Health Promotion (U.S.), Office on Smoking and Health. ; Centers for Disease Control and Prevention (U.S.) ; National Center for Chronic Disease Prevention and Health Promotion (U.S.)

Keywords:

[+]

Description:

Acknowledgments -- Introduction -- How to use this manual -- 1. Overview of counter-marketing programs -- 2. Planning your counter-marketing program -- 3. Gaining and using target audience insights -- 4. Reaching specific populations -- 5. Evaluating the success of your counter-marketing program -- 6. Managing and implementing your counter-marketing program -- 7. Advertising -- 8. Public relations -- 9. Media advocacy -- 10. Grassroots marketing -- 11. Media literacy -- Resources and tools -- Glossary -- Appendices

"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different stages of development." - p. 9

CDC-INFO Pub ID 997353

Document Type:

Book

Collection(s):

Stephen B. Thacker CDC Library collection

Place as Subject:

United States

Supporting Files:

No Additional Files

No Related Documents.

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