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Gender Benders and Job Contenders: Cosmetics in Selection Contexts for Women and Men



Details

  • Personal Author:
  • Description:
    Purpose: The aim of the present study was to contribute to the workplace diversity literature by experimentally manipulating gender expression through the use of makeup among women and men to determine makeup's impact on interpersonal discrimination in a real-world job selection context. Design/methodology/approach: In an experimental field study, we applied either real (i.e. tinted) or placebo (i.e. transparent) cosmetic products to women and men confederate applicants. The women and men engaged in job inquiry and pre-interview conversations with store personnel in 136 retail stores across 3 shopping malls that were randomly assigned to one of 4 conditions in a 2 (confederate gender: women versus men) by 2 (cosmetic usage: real versus placebo) experimental design. The confederate applicants were accompanied by confederate observers and recorded interactions were later analyzed by naïve coders. The applicants, observers, and naïve coders rated interpersonal discrimination from store personnel in each interaction. Findings: As hypothesized, women who enhanced their femininity through the use of makeup experienced significantly less interpersonal discrimination than women who did not. In contrast, there was no significant difference in interpersonal discrimination for men as a function of visual gender expression. Originality/value: These findings highlight the pervasive gender norm expectations for women at work by examining gender non-conformity of women and men. [Description provided by NIOSH]
  • Subjects:
  • Keywords:
  • ISSN:
    2040-7149
  • Document Type:
    Text
  • Funding:
    Grant
  • Genre:
    Journal Article
  • Place as Subject:
  • CIO:
    National Institute for Occupational Safety and Health (NIOSH)
  • Topic:
    Workplace Safety & Health
  • Location:
    North America
  • Volume:
    42
  • Issue:
    6
  • NIOSHTIC Number:
    nn:20067744
  • Citation:
    Equal Divers Incl 2023 Jul; 42(6):737-753
  • Contact Point Address:
    Liana Bernard, Department of Psychology, Portland State University, Portland, OR, United States
  • Email:
    bernard5@pdx.edu
  • Federal Fiscal Year:
    2023
  • Performing Organization:
    Portland State University
  • Peer Reviewed:
    True
  • Start Date:
    20050701
  • Source Full Name:
    Equality, Diversity and Inclusion: an international journal
  • End Date:
    20250630
  • Collection(s):
  • Main Document Checksum:
    urn:sha-512:99b4a88cfa017a0f7717830618ddebfe3a7e50dc8ccc74064530d9e6adaf754a92fceed14ccc0bb4ec8fb1db5805bb5244ee120547e2b2973ea0773886265172
  • Download URL:
  • File Type:
    Filetype[PDF - 746.62 KB ]
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