A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product [SMQ]

Details

• Personal Author:
  Scott, Douglas F.
• Description:
  This case study provides an example of how social marketing was applied to meet the needs of business customers. Federal regulations require that all companies develop a written program to track hazardous chemicals at their sites. The HazComWriter, created by the National Institute for Occupational Safety and Health (NIOSH), is a software tool designed to help companies prepare their required Hazard Communications (HazCom) written plan and list all hazardous chemicals at the company's worksite. The social marketing goal was to provide a product for small- to medium-sized companies to use for federal HazCom rule compliance. The HazComWriter is a direct NIOSH response to customer and stakeholder needs (including the Mine Safety and Health Administration, the mining community, and Occupational Safety and Health Administration-regulated companies). Corrigendum: http://smq.sagepub.com/content/15/1/111.citation [Description provided by NIOSH]
• Subjects:
  Chemistry Hazardous Substances Occupational Exposure Occupational Health Safety Software
• Keywords:
  Chemical-properties Computer-software Hazardous-materials Hazards Health-hazards Information-processing Information-systems Occupational-hazards
• Series:
  Mining Publications
• ISSN:
  1524-5004
• Document Type:
  Text
• Genre:
  Journal Article
• Place as Subject:
  OSHA Region 10 ; Washington
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  SRL - Spokane Research Laboratory
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  89-98
• Volume:
  14
• Issue:
  4
• NIOSHTIC Number:
  nn:20034897
• Citation:
  Soc Mark Q 2008 Dec; 14(4):89-98
• Federal Fiscal Year:
  2009
• NORA Priority Area:
  Mining
• Peer Reviewed:
  True
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:82e41f064ee16ef7b85ef539b036f19355af51081dc791235a35ccbbefdad4b4ecbcccad476cc343f60b3941deb9fb414c1f27c9a66fa2ce261bdfe58a3c1391
• Download URL:
  https://stacks.cdc.gov/view/cdc/227038/cdc_227038_DS1.pdf
• File Type:
  [PDF - 814.20 KB ]