A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product [manuscript]

Details

• Personal Author:
  Scott, Douglas F.
• Description:
  This case study provides an example of how social marketing was applied to meet the needs of business customers. Federal regulations require that all companies develop a written program to track hazardous chemicals at their sites. The HazCom Writer, created by the National Institute for Occupational Safety and Health (NIOSH), is a software tool designed to help companies prepare their required Hazard Communications (HazCom) written plan and list all hazardous chemicals at the company's worksite. The social marketing goal was to provide a product for small- to medium-sized companies to use for federal HazCom rule compliance. The HazCom Wm'ter is a direct NIOSH response to customer and stakeholder needs (including the Mine Safety and Health Administration, the mining community, and Occupational Safety and Health Administration- regulated companies).
• Subjects:
  NIOSH
• Series:
  Mining Publications
• Document Type:
  Text
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• NIOSHTIC Number:
  nn:na
• Federal Fiscal Year:
  2009
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:4f5afc76fbd15b39ddd46ed5f47e75831085aebc6c40c411ac10457f36fb62efc4f826fb41d9c2440d1fde3cd63fa1947c81a5ca8f2b17d1d0b7c5e759a16482
• Download URL:
  https://stacks.cdc.gov/view/cdc/9670/cdc_9670_DS1.pdf
• File Type:
  [PDF - 481.97 KB ]