Addressing MSDs in the Construction Industry: A Social Marketing Approach

Details

• Personal Author:
  Barlet G ; Betit, Eileen
• Description:
  Construction workers who manually lift and move materials on job sites are at a high risk of developing sprain and strain injuries. Overexertion injuries are a leading cause of disabling injuries in the construction industry, resulting in lost work days and productivity, and placing a financial burden on injured workers and their employers. Although research exists on ways to prevent these injuries, use of the findings has not been widespread. In response, we are using a social marketing approach to address this persistent hazard. Social marketing applies marketing principles to identify and address barriers to change. We developed a Construction Safety & Health Social Marketing Toolkit and used it to guide the development of a social marketing program focused on reducing injuries associated with manual materials handling. We identified the barriers and facilitators to using safer materials handling practices and equipment, developed resources to address these barriers, and created marketing materials to raise awareness of the program and promote its use. We then evaluated the resources developed to address the barriers through a pilot with a small group of contractors and intermediaries. Through this pilot we gathered direct feedback about their experiences with the tools and materials, and their suggestions for improvement. We will discuss the social marketing program developmental process, findings from the pilot, and next steps in fully implementing the program. [Description provided by NIOSH]
• Subjects:
  Construction Industry Musculoskeletal Diseases Occupational Health Safety
• Keywords:
  Author Keywords: Occupational Health And Safety Construction Industry Construction Workers Lifting Manual Materials Handling MSD Musculoskeletal Disorders Overexertion Social Marketing
• Publisher:
  American Public Health Association
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Abstract or Summary
• Place as Subject:
  Maryland ; OSHA Region 3 ; Pennsylvania
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• NIOSHTIC Number:
  nn:20062973
• Citation:
  Creating the Healthiest Nation: For science. For action. For health. APHA 147th Annual Meeting and Exposition, November 2-6, 2019, Philadelphia, Pennsylvania. Washington, DC: American Public Health Association, 2019 Nov; :445298
• Federal Fiscal Year:
  2020
• Performing Organization:
  CPWR - The Center for Construction Research and Training, Silver Spring, Maryland
• Peer Reviewed:
  False
• Start Date:
  20090901
• Source Full Name:
  Creating the Healthiest Nation: For science. For action. For health. APHA 147th Annual Meeting and Exposition, November 2-6, 2019, Philadelphia, Pennsylvania
• End Date:
  20240831
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:71851a95a85c3c78343d38d008a55da9ed96301699cc6cd7802503656b5b608deabc9fadda4975cfd57e1092d6effee5ac8806a9dd34eca540d35ae2734fe8e8
• Download URL:
  https://stacks.cdc.gov/view/cdc/226121/cdc_226121_DS1.pdf
• File Type:
  [PDF - 456.34 KB ]