Using Mobile Phone Marketing Technology to Increase Safety Meeting Frequency Among Small Residential Construction Companies

Details

• Personal Author:
  Olson, Ryan
• Description:
  The Oregon Fatality Assessment and Control Evaluation research plan (NIOSH grant U60 OH008472) had a specific aim to "Establish and evaluate a mobile push notification system to promote and evaluate safety 'Toolbox Talks' in logging and construction." Even with strong partnerships, researchers struggled to enroll supervisors from small construction firms into the study. A contract with CPWR increased research staff time and incentive levels for participants. As a result, we successfully enrolled our target sample size of 60 supervisors in the study. Supervisors received toolbox talks on their mobile phones every other week for 14 weeks. Supervisors and their crews were invited to complete PRE- and POST-program surveys. This report focuses on the enhanced recruitment procedures enabled by the CPWR contract, characteristics of the sample, and reasons for attrition. Most supervisors who completed the POST-survey stated they would like to receive similar toolbox talks on a regular basis. Key Findings: 1) Passive recruiting, even through established industry trade associations, was ineffective for recruiting small residential construction supervisors into the project. Active and direct recruitment methods, including networking, along with increased incentive levels, were more effective. 2) Supervisors are interested in receiving content for their safety meetings, including stories about fatalities with prevention recommendations. However, they want these toolbox talk topics tailored to their trade and the current phase of construction. 3) Retention in the 14-week study was 55% for construction supervisors. Crew participation was very low. Reasons for attrition were documented to inform future research. 4) Data analyses suggest that the mobile delivery of toolbox talks to supervisors had a neutral impact on safety meeting frequency. 5) Trumpia, the mobile marketing software used in the project, proved to not be well suited for a field research study. It was very cumbersome for scheduling conditions and collecting certain types of data. However, the system may be well-suited for more pure outreach purposes. Given our experiences, we would encourage potential users to complete their own assessment and evaluation of Trumpia or other mobile marketing platforms prior to adoption for their specific purposes. Description provided by NIOSH
• Subjects:
  • Construction Industry
  • Mortality
  • Occupational Health
  • Safety
  • Small Business
• Keywords:
  • Construction industry
  • Construction workers
  • Information dissemination
  • Injury prevention
  • FACE program
  • Fatality Assessment and Control Evaluation program
  • Safety programs
  • Safety education
  • Small businesses
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Guidance
• Place as Subject:
  Maryland ; Oregon ; OSHA Region 10 ; OSHA Region 3
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  1-15
• NIOSHTIC Number:
  nn:20062970
• Citation:
  Silver Spring, MD: CPWR - The Center for Construction Research and Training, 2019 Nov; :1-15
• Federal Fiscal Year:
  2020
• Performing Organization:
  CPWR - The Center for Construction Research and Training, Silver Spring, Maryland
• Peer Reviewed:
  False
• Start Date:
  20090901
• Source Full Name:
  Using mobile phone marketing technology to increase safety meeting frequency among small residential construction companies
• End Date:
  20240831
• Download URL:
  https://stacks.cdc.gov/view/cdc/226118/cdc_226118_DS1.pdf
• File Type:
  [PDF - 689.41 KB]
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:799061c49d471a94dadc4454f31a6fb2429cb6a4fa259582599875644f9dab47539ea956a5cdd93dcf0a5010978819171f74b30a99bbfe831ba36493236ff471