Focus Groups Move Online: Feasibility of Tumblr Use for eHealth Curriculum Development

Details

• Personal Author:
  Elliot D ; Parish M ; Rohlman D
• Description:
  Background: Constructing successful online programs requires engaging potential users in development. However, assembling focus groups can be costly and time consuming. Objective: The aim of this study is to assess whether Tumblr can be used to prioritize activities for an online younger worker risk reduction and health promotion program. Methods: Younger summer parks and recreation employees were encouraged to visit Tumblr using weekly announcements and competitions. Each week, new activities were posted on Tumblr with linked survey questions. Responses were downloaded and analyzed. Results: An average of 36 young workers rated each activity on its likeability and perceived educational value. The method was feasible, efficient, and sustainable across the summer weeks. Ratings indicated significant differences in likeability among activities (P<.005). Conclusions: Tumblr is a means to crowdsource formative feedback on potential curricular components when assembling an online intervention. This paper describes its initial use as well as suggestions for future refinements. [Description provided by NIOSH]
• Subjects:
  Age Factors Education Health Promotion Occupational Health Risk Assessment Safety
• Keywords:
  Age Factors Author Keywords: Tumblr Crowdsourcing Curriculum Development Focus Group Health Promotion Internet Risk Analysis Social Media Total Worker Health TWH Young Workers

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• ISSN:
  1929-0748
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  Iowa ; Oregon ; OSHA Region 10 ; OSHA Region 7
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  4
• Issue:
  1
• NIOSHTIC Number:
  nn:20053753
• Citation:
  JMIR Res Protoc 2015 Jan-Mar; 4(1):e34
• Contact Point Address:
  Diane Elliot, MD, Oregon Health & Science University, Department of Medicine, CR110, 3181 SW Sam Jackson Park Road, Portland, OR, 97239, United States
• Email:
  elliotd@ohsu.edu
• Federal Fiscal Year:
  2015
• NORA Priority Area:
  Manufacturing ; Public Safety ; Construction ; Healthcare and Social Assistance
• Performing Organization:
  University of Iowa
• Peer Reviewed:
  True
• Start Date:
  20060901
• Source Full Name:
  JMIR Research Protocols
• End Date:
  20260831
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:e9c8ced0f32df5761347b8bc9d18d1a2de7d7a4bfe2873ed5674760c0de68f4038f0ebe46189c866071ac3db2ec3901e5958c1765bf76ffc13a0cb868e2cb95f
• Download URL:
  https://stacks.cdc.gov/view/cdc/216463/cdc_216463_DS1.pdf
• File Type:
  [PDF - 1.44 MB ]