Communicating to Farmers About Skin Cancer: The Behavior Adaptation Model

Details

• Personal Author:
  Ainsworth S ; Monahan J ; Parrott R ; Steiner C
• Description:
  Although health campaigns promote avoidance of behaviors that put an individual's health at risk, often these behaviors cannot be avoided, and campaign messages designed to encourage behavior adaptation afford greater likelihood of success. With that in mind, a model of health risk behavior adaptation was proposed and tested using four different behaviors in a communication campaign aimed at reducing farmers' risk for skin cancer, farmers and farm wives answered a series of questions about their skin cancer prevention and detection behaviors and attitudes. Interpersonal expectancies, social resources, and actual procedural knowledge predicted perceived procedural knowledge and public commitment, which, in turn, predicted behavior adaptation. [Description provided by NIOSH]
• Subjects:
  Agriculture Behavior Farmers Health Promotion Neoplasms Occupational Health Safety Skin Skin Diseases
• Keywords:
  Agricultural Workers Attitude Behavior Patterns Disease Prevention Health Communications Health Promotion Information Dissemination Skin Cancer
• ISSN:
  0360-3989
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  Georgia ; OSHA Region 4
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  386-409
• Volume:
  24
• Issue:
  3
• NIOSHTIC Number:
  nn:20053309
• Citation:
  Hum Commun Res 1998 Mar; 24(3):386-409
• Federal Fiscal Year:
  1998
• Performing Organization:
  Georgia Department of Human Resources, Atlanta, Georgia
• Peer Reviewed:
  False
• Start Date:
  19930930
• Source Full Name:
  Human Communication Research
• End Date:
  19970929
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:977affaced0cad40798af94271c77213c6a5325cececcfd797683341f94d2ffce24c9dd0cc5645289c2f83baed215ecc00dd1c42666859d63cf31af09dec273f
• Download URL:
  https://stacks.cdc.gov/view/cdc/216097/cdc_216097_DS1.pdf
• File Type:
  [PDF - 1.38 MB ]