The Use of Injury and Fatality Narratives to Convey Agricultural Safety and Health Messages and to Develop Effective Resources Through Collaborative, Multi-Disciplinary Approaches (Tell a Story, Save a Life)

Details

• Personal Author:
  Charlier D ; Duysen E ; Heiberger S ; Johnson A ; Ploeckelman M ; Rautiainen, Risto ; Yoder A
• Description:
  Objective: Storytelling engages audiences, passes down traditions and history, educates, and helps people understand and interpret their environment. Many of those who work in agriculture have been part of the storytelling tradition since childhood. Research has demonstrated the emotional impact of personal stories and how prevention information is conveyed effectively "farmer to farmer" through this method of communication. Methods: Since 2016, the Telling the Story Project has provided a space for those directly or indirectly involved in an agricultural incident to share their story and unique perspectives on how similar incidents can be avoided. Results: This collaborative project, developed between the National Institute for Occupational Safety and Health (NIOSH) Agriculture Safety Centers, has resulted in 11 stories on a dedicated website, safety and health resources, and educational guides. The stories and educational guidelines have been marketed extensively through traditional and social media sources, employed in safety training, and embraced by educators in agricultural programs. The website has provided a national and international reach with more than 35,000 visits. Conclusion: Qualitative thematic analysis of the stories provided data on the circumstances leading up to each incident, valuable information on how the storytellers interpreted the aftermath, and a novel perspective on how safety professionals can create messaging that will resonate with the farming community. [Description provided by NIOSH]
• Subjects:
  Agriculture Farmers Mortality Occupational Health Safety
• Keywords:
  Agricultural Workers Author Keywords: Agriculture Education Fatalities Fatality Narrative Health Information Dissemination Injuries Injury Injury Prevention Outreach Risk Communication Safety Safety Education Storytelling

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• ISSN:
  1059-924X
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  Chicago Region [OSHA] ; Kansas City Region [OSHA] ; Minnesota ; Nebraska ; Wisconsin
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  29
• Issue:
  4
• NIOSHTIC Number:
  nn:20070033
• Citation:
  J Agromedicine 2024 Oct; 29(4):645-652
• Contact Point Address:
  Melissa Ploeckelman, National Farm Medicine Center, National Children's Center for Rural and Agricultural Health and Safety, Marshfield Clinic Research Institute, 1000 N Oak Ave, ML8, Marshfield, WI 54449
• Email:
  ploeckelman.melissa@marshfieldresearch.org
• Federal Fiscal Year:
  2025
• NORA Priority Area:
  Agriculture, Forestry and Fishing
• Performing Organization:
  University of Minnesota
• Peer Reviewed:
  True
• Start Date:
  20110930
• Source Full Name:
  Journal of Agromedicine
• End Date:
  20270929
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:27c593dd4362b73e04e37a39b731b9255b79314dc33ec8d4721db37beebd70bb2d86c3e97c8f10d77a30e501445cee8b7fda41dedccefdacaeee4d2ba6611bc0
• Download URL:
  https://stacks.cdc.gov/view/cdc/208338/cdc_208338_DS1.pdf
• File Type:
  [PDF - 1.86 MB ]