Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
Rothschild, Michael L
Description:
Population health can be affected by implementing pay-for-performance measures with key players. From a social marketing perspective, people (both consumers and managers) have choices and will do what they perceive enhances their own self-interest. The bottom-up focus of social marketing begins with an understanding of the people whose behaviors are targeted. Desired behavior results when people perceive that they will get more value than the cost of behaving and when the resulting offer is perceived to be better than what is obtainable through alternative choices. Incentives should be offered to consumers; managers should receive motivation for their own behavior and understand how to motivate relevant consumers. Pay can be monetary or nonmonetary, tangible or intangible. Everyone is paid for performance. Some are paid well enough to behave as desired; others are offered a poor rate of pay and choose not to behave.
Subject:
[+]
Health Promotion
Public Health Administration
Public Policy
Social Marketing

Source:
Prev Chronic Dis. 7(5).
Document Type:
Journal Article
Genre:
Special Topic
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:7d7f034f9abc94b6a1bc3c91e7363a4e8cef85599b70718d5cc9dd55f47a7c56
File Type:

Supporting Files

• 	license.txt	txt
  	PCD75A96.nxml	txt

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