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Changes in Youth Cigarette Use Following the Dismantling of an Antitobacco Media Campaign in Florida
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Apr 15 2010
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Source: Prev Chronic Dis. 7(3).
[PDF-277.31 KB]
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Alternative Title:Prev Chronic Dis
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Description:We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 post campaign surveys were completed in 2004 and 2006 (each n approximately 1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first post campaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.
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Volume:7
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Issue:3
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