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A Framework for Disseminating Evidence-Based Health Promotion Practices
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Dec 15 2011
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Source: Prev Chronic Dis. 2012; 9.
[PDF-154.12 KB]
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Journal Article:Preventing Chronic Disease (PCD)
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Description:Wider adoption of evidence-based, health promotion practices depends on developing and testing effective dissemination approaches. To assist in developing these approaches, we created a practical framework drawn from the literature on dissemination and our experiences disseminating evidence-based practices. The main elements of our framework are 1) a close partnership between researchers and a disseminating organization that takes ownership of the dissemination process and 2) use of social marketing principles to work closely with potential user organizations. We present 2 examples illustrating the framework: Enhance Fitness, for physical activity among older adults, and American Cancer Society Workplace Solutions, for chronic disease prevention among workers. We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches.
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ISSN:1545-1151
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Pubmed ID:22172189
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Pubmed Central ID:PMC3277406
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Volume:9
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