Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
Frazier, Marcela ; Massingale, Shermetria ; Bowen, Michelle ; Kohler, Connie
Frazier, Marcela ; Massingale, Shermetria ; Bowen, Michelle ; Kohler, Connie Less -
Description:
Background

US Hispanics have disproportionate rates of diabetes and other chronic diseases. We used the entertainment–education approach to develop a Spanish-language radio novella aimed at reducing risk factors for diabetes, obesity, and tobacco use. The approach is based on social cognitive theory and proposes modeling as a source of vicarious learning of outcome and efficacy expectations.

Community Context

The Hispanic population in Alabama increased by 145% between 2000 and 2010. Nearly one-quarter of Hispanics aged 18 to 64 live below the federal poverty level, and 49% are uninsured. Several lifestyle factors lead to poor health behaviors in this community. Radio is a popular medium among Hispanic immigrants. The single local Spanish-language radio station reaches a large proportion of the local community and several communities beyond.

Methods

Through various methods, including workshops, review sessions, and other feedback mechanisms, we engaged stakeholders and community members in developing and evaluating a 48-episode radio novella to be broadcast as part of a variety show. We tracked participation of community members in all phases.

Outcome

Community members participated significantly in developing, broadcasting, and evaluating the intervention. The desired outcome — development of a culturally relevant storyline that addresses salient health issues and resonates with the community — was realized.

Interpretation

Our approach to community engagement can serve as a model for other organizations wishing to use community-based participatory methods in addressing Hispanic health issues. The radio novella was a unique approach for addressing health disparities among our community’s Hispanic population.


Subject:
[+]
Adolescent Adult Chronic Disease Community-Institutional Relations Community Case Study Consumer Participation Female Health Care Coalitions Health Education Hispanic Americans Humans Language Male Middle Aged Outcome And Process Assessment (Health Care) Program Development Radio Risk Factors Social Marketing Television
Source:
Prev Chronic Dis. 9.
Document Type:
Journal Article
Place as Subject:
Alabama
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:88b894f2e685d2fef470a42fe8e5a53faced96019a0bf0a03bf59fdffdb44a5b
Download URL:
https://stacks.cdc.gov/view/cdc/19737/cdc_19737_DS1.pdf
File Type:

Supporting Files

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  	PCD-9-E134.nxml	txt
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  	11_0344_e04-pmcvs_normal.mp3	mp3
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