Engaging a Community in Developing an Entertainment–Education Spanish-Language Radio Novella Aimed at Reducing Chronic Disease Risk Factors, Alabama, 2010–2011

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Frazier, Marcela ; Massingale, Shermetria ; Bowen, Michelle ; Kohler, Connie
• Description:
  Background ; US Hispanics have disproportionate rates of diabetes and other chronic diseases. We used the entertainment–education approach to develop a Spanish-language radio novella aimed at reducing risk factors for diabetes, obesity, and tobacco use. The approach is based on social cognitive theory and proposes modeling as a source of vicarious learning of outcome and efficacy expectations. ; Community Context ; The Hispanic population in Alabama increased by 145% between 2000 and 2010. Nearly one-quarter of Hispanics aged 18 to 64 live below the federal poverty level, and 49% are uninsured. Several lifestyle factors lead to poor health behaviors in this community. Radio is a popular medium among Hispanic immigrants. The single local Spanish-language radio station reaches a large proportion of the local community and several communities beyond. ; Methods ; Through various methods, including workshops, review sessions, and other feedback mechanisms, we engaged stakeholders and community members in developing and evaluating a 48-episode radio novella to be broadcast as part of a variety show. We tracked participation of community members in all phases. ; Outcome ; Community members participated significantly in developing, broadcasting, and evaluating the intervention. The desired outcome — development of a culturally relevant storyline that addresses salient health issues and resonates with the community — was realized. ; Interpretation ; Our approach to community engagement can serve as a model for other organizations wishing to use community-based participatory methods in addressing Hispanic health issues. The radio novella was a unique approach for addressing health disparities among our community’s Hispanic population.
• Subjects:
  • Adolescent
  • Adult
  • Chronic Disease
  • Community-Institutional Relations
  • Consumer Participation
  • Female
  • Health Care Coalitions
  • Health Education
  • Hispanic or Latino
  • Humans
  More +
• Source:
  Prev Chronic Dis. 9.
• ISSN:
  1545-1151
• Document Type:
  Journal Article
• Genre:
  Community Case Study
• Place as Subject:
  Alabama
• Location:
  North America
• Volume:
  9
• Download URL:
  https://stacks.cdc.gov/view/cdc/19737/cdc_19737_DS1.pdf
• File Type:
  [PDF - 401.82 KB]
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:0b86d0c37b4d415a6c58b9f1bba1df37c6ae1f8e13793e16d1273ce0b24f4ca2ccd65ad6998b304fc0e9d2a74be89d722afea310490c6b5e26b157a1019c5d8d