Details:

Alternative Title:
Prev Chronic Dis
Publisher's site:
http://dx.doi.org/10.5888/pcd10.120277
Personal Author:
Oser, Carrie S. ; Gohdes, Dorothy ; Fogle, Crystelle C. ; Tadios, Fawn ; Doore, Velva ; ... More +
Oser, Carrie S. ; Gohdes, Dorothy ; Fogle, Crystelle C. ; Tadios, Fawn ; Doore, Velva ; Bell, Doreen S. ; Harwell, Todd S. ; Helgerson, Steven D. Less -
Description:
Introduction

National initiatives to improve the recognition of heart attack and stroke warning signs have encouraged symptomatic people to seek early treatment, but few have shown significant effects in rural American Indian (AI) communities.

Methods

During 2009 and 2010, the Montana Cardiovascular Health Program, in collaboration with 2 tribal health departments, developed and conducted culturally specific public awareness campaigns for signs and symptoms of heart attack and stroke via local media. Telephone surveys were conducted before and after each campaign to evaluate the effectiveness of the campaigns.

Results

Knowledge of 3 or more heart attack warning signs and symptoms increased significantly on 1 reservation from 35% at baseline to 47% postcampaign. On the second reservation, recognition of 2 or more stroke signs and symptoms increased from 62% at baseline to 75% postcampaign, and the level of awareness remained at 73% approximately 4 months after the high-intensity campaign advertisements ended. Intent to call 9-1-1 did not increase in the heart attack campaign but did improve in the stroke campaign for specific symptoms. Recall of media campaigns on both reservations increased significantly from baseline to postcampaign for both media outlets (ie, radio and newspaper).

Conclusion

Carefully designed, culturally specific campaigns may help eliminate disparities in the recognition of heart attack and stroke warning signs in AI communities.


Subject:
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Adult Aged Cardiovascular Diseases Cooperative Behavior Education, Medical, Continuing Female Healthcare Disparities Health Knowledge, Attitudes, Practice Health Promotion Humans Indians, North American Male Middle Aged Original Research Program Development Program Evaluation Socioeconomic Factors Stroke
Source:
Prev Chronic Dis. 10.
Pubmed ID:
23680509
Pubmed Central ID:
PMC3666974
Document Type:
Journal Article
Funding:
5U50DP000736-05/DP/NCCDPHP CDC HHS/United States
Place as Subject:
Montana
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:0f84e04a3263902a70ccdcbf01abb256d2e5879d54cc0fe84908bc07759c3155
Download URL:
https://stacks.cdc.gov/view/cdc/19685/cdc_19685_DS1.pdf
File Type:

Supporting Files

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