Research program to develop optimal NIOSH Alerts for farmers.

Details

• Personal Author:
  Buzzard-Ott SD ; Clough-Thomas KS ; Welbourne JL ; Williams TA
• Description:
  This NIOSH research project applies psychological and communication theories to experimentally manipulate features of the NIOSH Alert and then examine the effects of these manipulations on the effectiveness of the Alert. The goals of the project are to: (1) increase the degree to which workers are motivated to elaborate upon the health and safety message presented in the Alert and (2) to create messages that contain strong arguments. To design the experimental Alerts, researchers have manipulated the NIOSH Alert Preventing Injuries and Deaths from Skid-Steer Loaders with concepts from the Elaboration Likelihood Model and Imagery. Farmers were recruited to review an experimental version of the Alert and then complete a survey assessing their risk awareness, comprehension of the message, message elaboration, recall of the recommendations, attitudes toward the recommendations and behavioral intentions. Field research has been conducted at 3 locations: (1) the West Virginia State Fair, (2) the Mid-West Ag Expo, and (3) the Ohio-Michigan Equipment Dealers Association. Results from the first two field studies showed that farmers who received the Alert containing goal attainment imagery found the Alert easier to visualize, stronger, more convincing and more attention getting than the standard Alert. Farmers who received the Alert containing goal attainment imagery reported heightened perceptions of risk awareness and more positive attitudes toward engaging in safety recommendations. In addition, they reported that they would be more likely to pass the information on to other farmers. Analyses on the most recent field study are currently being conducted and will also be presented.
• Subjects:
  Accidents, Occupational Hazardous Substances Mutagens Occupational Health Safety Skin Skin Absorption
• Keywords:
  Analytical-processes Attitude Behavior Communication-systems Farmers Humans Industrial-education Information-processing Information-systems Occupational-hazards Psychological-factors Risk-analysis Safety-education Safety-practices Visual-images Warning-systems Work-practices Worker-motivation

  More +
• Publisher:
  National Institute for Occupational Safety and Health
• Document Type:
  Text
• Genre:
  Abstract
• Place as Subject:
  OSHA Region 3 ; Pennsylvania ; West Virginia
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  HELD - Health Effects Laboratory Division
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  76-77
• NIOSHTIC Number:
  nn:20046468
• Citation:
  NOIRS 2003: Abstracts of the National Occupational Injury Research Symposium, October 28-30, 2003, Pittsburgh, Pennsylvania. Pittsburgh, PA: National Institute for Occupational Safety and Health, 2003 Oct; :76-77
• Federal Fiscal Year:
  2004
• Peer Reviewed:
  False
• Source Full Name:
  NOIRS 2003: Abstracts of the National Occupational Injury Research Symposium, October 28-30, 2003, Pittsburgh, Pennsylvania
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:ba640e6f3886759f0ebfce7159eb38a5fedcab50b1486bd843ad7e6646168fd10ea5ab149e06ead2a267508c3537291a63d8a05210448d77197e539a826af748
• Download URL:
  https://stacks.cdc.gov/view/cdc/181653/cdc_181653_DS1.pdf
• File Type:
  [PDF - 20.77 KB ]