Internet Alcohol Marketing Recall and Drinking in Underage Adolescents

Details

• Alternative Title:
  Acad Pediatr
• Personal Author:
  McClure, Auden C. ; Gabrielli, Joy ; Cukier, Samantha ; Jackson, Kristina M. ; Brennan, Zoe L.B. ; Tanski, Susanne E.
• Description:
  Objective: ; Evidence suggests that adolescents are exposed to alcohol marketing in digital media. We aimed to assess recall of Internet alcohol marketing and its association with underage drinking. ; Methods: ; New England adolescents age 12–17 years (N=202) were recruited from a pediatric clinic. Subjects completed an online survey assessing: 1) general simple recall of Internet alcohol marketing and 2) image-prompted recall of specific Internet alcohol marketing channels (display ads, commercials, brand websites, brand social media pages). Cross-sectional associations between recall (simple and image-prompted) and ever-drinking were each assessed in regression analysis adjusting for age, gender, race, parent education, ever-smoking, media use, sensation-seeking, peer/parent drinking, parent monitoring/responsiveness, and parent Internet monitoring. ; Results: ; In this sample (Mage=14.5 years; 55% female; 89% white; high parent education), 20% reported ever-drinking and 87% recalled Internet alcohol marketing. Of the latter, 67% recalled display ads, 67% Internet commercials, 5% websites, 5% social media pages. In logistic regression, higher simple Internet alcohol advertising recall was independently associated with higher odds of ever-drinking for simple (AOR: 2.66 1.04,6.83) but not for image-prompted recall. ; Conclusions: ; Despite controlling for potential confounders, simple recall of Internet alcohol marketing was significantly associated with underage drinking whereas image-prompted recall was significant only in bivariate analysis, likely due to small sample and a more limited range of specific channels assessed than those accessed by adolescents. Further longitudinal studies using image-prompted recall and capturing a broader range of internet platforms could be used to better understand adolescent engagement with alcohol marketing and guide policy and prevention efforts.
• Subjects:
  • Adolescent
  • Advertising
  • Female
  • Humans
  • Male
  • Mental Recall
  • New England
  • Surveys and Questionnaires
  • Underage Drinking
• Keywords:
  • Adolescence
  • Youth
  • Alcohol use
  • Internet
  • Advertising
  • Marketing
  • Naltrexone
  • Buprenorphine
  • Methadone
  • Mortality
  More +
• Source:
  Acad Pediatr. 20(1):128-135
• Pubmed ID:
  31401229
• Pubmed Central ID:
  PMC7055537
• Document Type:
  Journal Article
• Funding:
  UL1 TR001086/TR/NCATS NIH HHSUnited States/ ; K02 AA021761/AA/NIAAA NIH HHSUnited States/ ; K23 AA021154/AA/NIAAA NIH HHSUnited States/ ; T32 DA037202/DA/NIDA NIH HHSUnited States/ ; U48 DP005018/DP/NCCDPHP CDC HHSUnited States/ ; R01 AA021347/AA/NIAAA NIH HHSUnited States/
• Volume:
  20
• Issue:
  1
• Download URL:
  https://stacks.cdc.gov/view/cdc/162440/cdc_162440_DS1.pdf
• File Type:
  [PDF - 481.74 KB]
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha-512:3c6b53a2581d36dc2c5631e8033bb9541652992cf33ea7fc52bbe0ed274de5cf17284197bcdfa800304d5c9c63af163497e1c75d3620f86245c1e25d4d36ef6d