Designing and Implementing an Effective Tobacco Counter-Marketing Campaign

Details

• Personal Author:
  Block, Linda ; Gutierrez., Karen
• Corporate Authors:
  Center for Chronic Disease Prevention and Health Promotion (U.S.). Office on Smoking and Health. ; Centers for Disease Control and Prevention (U.S.) ; National Center for Chronic Disease Prevention and Health Promotion (U.S.)
• Description:
  "This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different stages of development." - p. 9
  
  CDC-INFO Pub ID 997353
  
  
• Content Notes:
  997353
  
  The following individuals serves as the managing editors for this publication: Linda Block, Karen Gutierrez.
  
  Includes glossary, p. 331-341.
  
  
• Subjects:
  Advertising Health Promotion Mass Media Smoking / Prevention & Control Social Marketing
• Document Type:
  Book
• Place as Subject:
  United States
• Pages in Document:
  print; 456 p. : charts ; 29 cm.
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha-512:a01d5524904a6df1b9e6bdf2c5ba338f677fec48f26b6c921e9afe2a4b93d9d074700e6f07fa0710f3afee94cac428d90a7b7d993905ca5c448dba43da0bc649
• Download URL:
  https://stacks.cdc.gov/view/cdc/24176/cdc_24176_DS1.pdf
• File Type:
  [PDF - 9.50 MB ]