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Communicating foodborne disease risk.
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1997 Oct-Dec
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Source: Emerg Infect Dis. 3(4):489-495.
[PDF-571.78 KB]
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Alternative Title:Emerg Infect Dis
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Description:The food industry, like many others, has a risk communication problem. That problem is manifested in the public's desire to know the truth about outbreaks of foodborne diseases; ongoing concern about the safety of foods, additives, and food-processing procedures; and continued apathy regarding aspects of routine food hygiene. If these concerns are addressed in a coherent and trustworthy way, the public will have better and cheaper food. However, sloppy risk communication can itself cause public health damage. Because citizens are ill-equipped to discriminate among information sources, the food industry as a whole bears responsibility for the successes and failures of its individual members. We review risk communication research and practice for their application to the food industry.
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Volume:3
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Issue:4
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