Emerg Infect DiseidEmerging Infectious Diseases1080-60401080-6059Centers for Disease Control93666022640085Research ArticleCommunicating foodborne disease risk.FischhoffB.baruch@andrew.cmu.eduDownsJ. S.Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA 15213, USA.Oct-Dec199734489495

The food industry, like many others, has a risk communication problem. That problem is manifested in the public's desire to know the truth about outbreaks of foodborne diseases; ongoing concern about the safety of foods, additives, and food-processing procedures; and continued apathy regarding aspects of routine food hygiene. If these concerns are addressed in a coherent and trustworthy way, the public will have better and cheaper food. However, sloppy risk communication can itself cause public health damage. Because citizens are ill-equipped to discriminate among information sources, the food industry as a whole bears responsibility for the successes and failures of its individual members. We review risk communication research and practice for their application to the food industry.