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Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts : Request for Comments
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May 13, 2011
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Description:The Interagency Working Group on Food Marketed to Children (Working Group), comprised of representatives from the Federal Trade Commission (FTC), the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the United States Department of Agriculture (USDA), seeks public comment on a preliminary proposal for voluntary principles to guide industry self-regulatory efforts to improve the nutritional profile of foods marketed to children. The Working Group has drafted these principles pursuant to a directive from Congress, as set out in the 2009 Omnibus Appropriations Act. As directed by Congress, the Working Group has developed this proposal based on the nutrition, health, and marketing expertise of the member agencies, with the goal of improving children’s diets and addressing the high rates of childhood obesity. Marketing can be an effective tool to encourage children to make better food choices, and voluntary adoption by industry of strong, uniform nutrition and marketing principles, like those proposed here, will advance the goal of promoting children’s health.
Public comment is sought to help inform the Working Group in shaping its recommendations for enhanced industry self-regulatory efforts as part of a report requested by Congress. Comments are not being requested as the basis for regulation. The recommendations include principles addressing the nutritional quality of foods that are most heavily marketed to children. They also include proposed definitions of advertising, promotion, and other marketing activities targeting children ages 2-11 years and adolescents ages 12-17 years to which the nutrition principles would apply. The Working Group seeks public comment on both the nutrition principles and the definitions of marketing targeted to children and adolescents. Comments must be received no later than June 13, 2011.
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110428foodmarketproposedguide.pdf
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