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Description:weCare is a social media individual-level intervention. Cyberhealth educators use a combination of social media platforms (i.e., Facebook, texting, and GPS-based mobile apps, such as A4A/Radar, badoo, Grindr, Jack’d, and SCRUFF) to communicate theory -informed messages specific to each participant’s place on the HIV care continuum. Messages are tailored to the specific context of the participant (e.g., age, time since diagnosis, and/or specific challenges with care) to assist in addressing each participant’s unique needs (e.g., medical appointment attendance, provider communication, family challenges, navigati ng healthcare coverage, and other sexual health education such as PrEP information for participants’ sex partners). Cyberhealth educators often ended messages in a question to ensure a two-way conversation and used emojis when appropriate to convey feeling s within messages. Participants also initiate conversations as needed or desired .
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