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Social Media Guidelines and Best Practices : CDC Virtual World Requirements and Best Practices
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January 11, 2010
[PDF-259.30 KB]
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Description:CDC/NCHM/DeHM Draft Virtual World Requirements and Best Practices Last updated, January 11, 2010
Purpose: This document has been designed to assist Center for Disease Control and Prevention (CDC) employees and contractors who wish to participate in ongoing or new virtual world outreach efforts.
Background: CDC encourages the strategic use of virtual worlds to effectively and creatively reach individuals and partners with timely health information that may relate to campaigns and upcoming events.
Virtual worlds are immersive and engaging environments that encourage active participation and learning. Virtual worlds rely upon avatars, a user's visual representation usually displayed as a unique three-dimensional model. In most virtual worlds, avatars can participate in activities and interact with one another. According to a KZero report: Virtual Worlds 2010+, “Registered virtual world accounts continue to increase, with the largest growing sector in the 10 to 15 year old age bracket..” (http://www.kzero.co.uk/blog/?p=2926) Virtual worlds provide an excellent opportunity for users to ‘model’ healthy behaviors. When used effectively, virtual worlds can provide a safe and engaging environment where users learn the positive and negative consequences of health decisions and the skills to make healthier choices.
virtualworld.pdf
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Pages in Document:6 numbered pages
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