Cultural insights; communicating with Hispanics/Latinos
Corporate Authors:Centers for Disease Control and Prevention (U.S.), Office for the Associate Director of Communication., Division of Communication Services.
Description:Insights into the Hispanic/Latino culture -- Targeting health communication -- Knowing your audience -- Media habits -- Newspapers -- Television -- Internet -- Priority health concerns -- Health care-seeking behaviors -- Traditional health beliefs and practices -- Cultural elements -- Social institutions -- Belief systems -- Overview of characteristics of Hispanic/Latino and U.S. populations
Cultural Insights can help you to communicate more effectively with specific cultures in order to influence their behavior. CDC's Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication provides CDC programs with culture-specific informa¬tion such as needs, preferences, and characteristics. SPCB also provides marketing expertise and communication planning. To develop Cultural Insights, data is collected and analyzed from books, articles, CDC-licensed consumer databases, and the Internet.
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