Cultural insights; communicating with Hispanics/Latinos

Details

• Alternative Title:
  Communicating with Hispanics/Latinos
• Corporate Authors:
  Centers for Disease Control and Prevention (U.S.), Office for the Associate Director of Communication., Division of Communication Services.
• Description:
  Cultural Insights can help you to communicate more effectively with specific cultures in order to influence their behavior. CDC's Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication provides CDC programs with culture-specific informa¬tion such as needs, preferences, and characteristics. SPCB also provides marketing expertise and communication planning. To develop Cultural Insights, data is collected and analyzed from books, articles, CDC-licensed consumer databases, and the Internet.
  
  CS231924
  
  Publication date from document properties.
  
  
• Content Notes:
  Includes bibliographical references (p. 20-22).
• Subjects:
  Attitude To Health/ethnology Health Communication/methods Hispanic Or Latino Social Marketing
• Document Type:
  Pamphlet (or booklet)
• Genre:
  Fact Sheet
• Pages in Document:
  electronic resource; remote; 1 online resources (23 p.)
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha256:d477791efdee424148ae0f436724365be0d5ec037025d051db03304a3278f276
• Download URL:
  https://stacks.cdc.gov/view/cdc/13183/cdc_13183_DS1.pdf
• File Type:
  [PDF - 13.28 MB ]