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Cultural insights; communicating with Hispanics/Latinos
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6/26/12
[PDF-13.28 MB]
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Alternative Title:Communicating with Hispanics/Latinos
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Description:Cultural Insights can help you to communicate more effectively with specific cultures in order to influence their behavior. CDC's Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication provides CDC programs with culture-specific informa¬tion such as needs, preferences, and characteristics. SPCB also provides marketing expertise and communication planning. To develop Cultural Insights, data is collected and analyzed from books, articles, CDC-licensed consumer databases, and the Internet.
CS231924
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Content Notes:Includes bibliographical references (p. 20-22).
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Pages in Document:electronic resource; remote; 1 online resources (23 p.)
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