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Simply put; a guide for creating easy-to-understand materials
  • Published Date:
    July 2010
Filetype[PDF-1.87 MB]


Details:
  • Corporate Authors:
    Centers for Disease Control and Prevention (U.S.), Office of the Associate Director for Communication., Strategic and Proactive Communication Branch.
  • Description:
    Communication that is clear and understandable -- Where this guide fits into an overall communication plan -- Make your message clear -- Text appearance matters -- Visuals help tell your story -- Layout and design -- Consider culture -- Translations take your message further -- Testing for readability -- Appendix A. Checklist for easy-to-understand print materials -- Appendix B. Resources for communication planning -- Appendix C. Formulas for calculating readability -- Appendix D. Resources -- Acknowledgements.

    3rd ed. oriiginally published April 2009.

    Previous ed: Scientific and technical information simply put. 2nd ed. Atlanta, GA : Office of Communication, Centers for Disease Control and Prevention, 1999.

    "The guidance in Simply Put helps you transform complicated scientific and technical information into communication materials your audiences can relate to and understand. The guide provides practical ways to organize information and use language and visuals. This guide will be useful for creating fact sheets, FAQ's, brochures, booklets, pamphlets, and other materials, including web content." - p. 3

  • Supporting Files:
    No Additional Files
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