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Culture Matters in Communicating the Global Response to COVID-19
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July 09 2020
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Source: Prev Chronic Dis. 2020; 17
[PDF-420.31 KB]
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Alternative Title:Prev Chronic Dis
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Description:Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.
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Pubmed ID:32644918
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Pubmed Central ID:PMC7367065
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Volume:17
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