Culture Matters in Communicating the Global Response to COVID-19

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Airhihenbuwa, C.O. ; Iwelunmor, J. ; Munodawafa, D. ; Ford, C.L. ; Oni, T. ; Agyemang, C. ; Mota, C. ; Ikuomola, O.B. ; Simbayi, L. ; Fallah, M.P. ; Qian, Z. ; Makinwa, B. ; Niang, C. ; Okosun, I.
• Description:
  Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.
• Subjects:
  Betacoronavirus Commentary Communication Coronavirus Infections COVID-19 Culture Global Health Health Personnel Humans Models, Theoretical Pandemics Pneumonia, Viral Population Health Public Health Social Determinants Of Health

  More +
• ISSN:
  1545-1151
• Pubmed ID:
  32644918
• Pubmed Central ID:
  PMC7367065
• Document Type:
  Text
• Genre:
  Journal Article
• Volume:
  17
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:82e9eb910cf7859f12d39399f30aa6b43fe9b64430e87b96025baf34c397e26655b4a05f08f4c7f1a4eefefd59b2cd3a9b4931e926bfaa3683b9edc771d318c9
• Download URL:
  https://stacks.cdc.gov/view/cdc/91160/cdc_91160_DS1.pdf
• File Type:
  [PDF - 420.31 KB ]