Using Social Media To Increase HIV Testing Among Men Who Have Sex with Men — Beijing, China, 2013–2017

Details

• Journal Article:
  Morbidity and Mortality Weekly Report (MMWR)
• Personal Author:
  Wang, Liming ; Podson, Dylan ; Chen, Zihuang ; Lu, Hongyan ; Wang, Vania ; Shepard, Colin ; Williams, John K. ; Mi, Guodong
• Description:
  The prevalence of human immunodeficiency Virus (HIV) infection in China is low overall (0.06%) (1); however, it is substantially higher (8.0%) among men who have sex with men (MSM) (2), and the stigmatization of same-sex behaviors in China presents challenges for HIV Prevention and treatment efforts. In 2015, Blued, a Beijing-based media company that operates an online dating application popular among Chinese MSM, launched an ongoing HIV tTesting campaign that combined its push-notification| platform and geolocation capabilities to encourage HIV tTesting among MSM in Beijing. To assess Trends in use of HIV tTesting services, Blued and CDC's China HIV program examined tTesting at six Blued-operated Beijing HIV tTesting centers from 2 years before the campaign launch in 2015 through December 31, 2017. A sharp increase in HIV tTesting followed the launch of Blued's online campaign, indicating that leveraging social media platforms and their geolocation-based text messaging functionality might be useful in increasing HIV tTesting among MSM, particularly those aged ≤35 years.
• Subjects:
  Adult Full Report Health Promotion HIV Infections Homosexuality, Male Humans Male Mass Screening Program Evaluation Risk Factors Social Media Young Adult

  More +
• Source:
  MMWR Morbidity Mortal Weekly Rep. 68(21):478-482
• Series:
  Weekly Report: Morbidity and Mortality Weekly Report (MMWR)
• DOI:
  http://dx.doi.org/10.15585/mmwr.mm6821a3
• ISSN:
  0149-2195 (print) ; 1545-861X (digital)
• Pubmed ID:
  31145721
• Pubmed Central ID:
  PMC6542479
• Document Type:
  Journal Article
• Place as Subject:
  Beijing, China
• Pages in Document:
  5 pdf pages
• Volume:
  68
• Issue:
  21
• Collection(s):
  Morbidity and Mortality Weekly Report (MMWR)
• Main Document Checksum:
  urn:sha-512:a4b4b6b75a9336fab90d67d2681fbd159fafefed214b7ff638d3b75962b15d44772c07af0f5dbf1b43e38f2516cf4e0509e83659020142e6912da1cd06a67d32
• Download URL:
  https://stacks.cdc.gov/view/cdc/78940/cdc_78940_DS1.pdf
• File Type:
  [PDF - 131.46 KB ]