Needs-based health promotion program serves as HMO marketing tool.

Donaldson, M S; Nicklason, J A; Ott, J E

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CDC STACKS serves as an archival repository of CDC-published products including scientific findings, journal articles, guidelines, recommendations, or other public health information authored or co-authored by CDC or funded partners. As a repository, CDC STACKS retains documents in their original published format to ensure public access to scientific information.

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Needs-based health promotion program serves as HMO marketing tool.

1985 May-Jun
By Donaldson, M S ; Nicklason, J A ; Ott, J E
Source: Public Health Rep. 100(3):270-277

[PDF-1.79 MB]

English

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Alternative Title:

Public Health Rep
Personal Author:

Donaldson, M S ; Nicklason, J A ; Ott, J E

Donaldson, M S ; Nicklason, J A ; Ott, J E Less -
Description:

A needs assessment survey was originally conducted at the George Washington University Health Plan in 1981 and repeated in 1983 for evaluation and redirection. The survey resulted in a program which attempted to address the perceived needs of its members. The response, not only of the patients, but also of both the HMO clinical and marketing staffs, resulted in further program development, and established role for health promotion in HMO marketing, and a model of preventive care teaching in ambulatory primary care medicine.
Subjects:

[+]

Adult District Of Columbia Educational Status Evaluation Studies As Topic Female Health Education Health Maintenance Organizations Health Promotion Health Services Needs And Demand Humans Male Marketing Of Health Services Research Article Surveys And Questionnaires
Source:

Public Health Rep. 100(3):270-277
Pubmed ID:

3923532
Pubmed Central ID:

PMCnull
Document Type:

Journal Article
Volume:

100
Issue:

3
Collection(s):

Public Health Reports
Main Document Checksum:

[+]

urn:sha256:ebb7073e97c47dcf2e429434d6c2fc1b0dd878f411e0d82c119e5932c9030fd8
Download URL:

https://stacks.cdc.gov/view/cdc/66215/cdc_66215_DS1.pdf
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Needs-based health promotion program serves as HMO marketing tool.

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