Guidelines for making health education work.
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.

Search our Collections & Repository

All these words:

For very narrow results

This exact word or phrase:

When looking for a specific result

Any of these words:

Best used for discovery & interchangable words

None of these words:

Recommended to be used in conjunction with other fields



Publication Date Range:


Document Data


Document Type:






Clear All

Query Builder

Query box

Clear All

For additional assistance using the Custom Query please check out our Help Page


Guidelines for making health education work.

Filetype[PDF-980.72 KB]

  • English

  • Details:

    • Alternative Title:
      Public Health Rep
    • Description:
      The results of a number of studies which have indicated the limited effectiveness of health education efforts using the mass media are reviewed. The cause of these failures, according to the authors was the inability to apply a number of principles of effective design to the instructional materials used in the mass media. The basic slide show produced by the neighborhood health center for its own population may be more effective than a nationally televised spot announcement because locally prepared material can be sharply focused on the learner's characteristics and the specifically desired outcome behavior. The authors list 10 guidelines for the construction of effective instructional materials: define outcome measures, analyze relevant characteristics of the learner, gain and maintain the learner's attention, establish the learner's vulnerability, demonstrate the needs for action, establish the learner as an agent, establish the learner's effectiveness, provide for practice, repeat key facts, and generalize to similar situations. The principles of social reinforcement that must accompany health education instruction if behavior is to be modified are outlined. How environmental factors such as time, distance, expense, and the organization of health services hamper desired behavior outcomes is also discussed.
    • Pubmed ID:
    • Pubmed Central ID:
    • Document Type:
    • Main Document Checksum:
    • File Type:

    Supporting Files

    • No Additional Files

    More +

    Related Documents

    You May Also Like