The Use Of Theory Based Semi structured Elicitation Questionnaires: Formative Research For CDC's Prevention Marketing Initiative

Details

• Alternative Title:
  Public Health Rep
• Personal Author:
  Middlestadt, Susan E. ; Bhattacharyya, Karabi ; Rosenbaum, Julia ; Fishbein, Martin ; Shepherd, Melissa
• Description:
  Through one of its many HIV prevention programs, the Prevention Marketing Initiative, the Centers for Disease Control and Prevention promotes a multifaceted strategy for preventing the sexual transmission of HIV/AIDS among people less than 25 years of age. The Prevention Marketing Initiative is an application of marketing and consumer-oriented technologies that rely heavily on behavioral research and behavior change theories to bring the behavioral and social sciences to bear on practical program planning decisions. One objective of the Prevention Marketing Initiative is to encourage consistent and correct condom use among sexually active young adults. Qualitative formative research is being conducted in several segments of the population of heterosexually active, unmarried young adults between 18 and 25 using a semi structured elicitation procedure to identify and understand underlying behavioral determinants of consistent condom use. The purpose of this paper is to illustrate the use of this type of qualitative research methodology in designing effective theory-based behavior change interventions. Issues of research design and data collection and analysis are discussed. To illustrate the methodology, results of content analyses of selected responses to open-ended questions on consistent condom use are presented by gender (male, female), ethnic group (white, African American), and consistency of condom use (always, sometimes). This type of formative research can be applied immediately to designing programs and is invaluable for valid and relevant larger-scale quantitative research.
• Subjects:
  Acquired Immunodeficiency Syndrome Adolescent Adult Attitude To Health Behavioral Sciences Condoms Ethnicity Female Health Promotion Humans Male Pilot Projects Surveys And Questionnaires

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• Source:
  Public Health Rep. 111(Suppl 1):18-27
• Pubmed ID:
  8862153
• Pubmed Central ID:
  PMCnull
• Document Type:
  Journal Article
• Name as Subject:
  Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.)
• Place as Subject:
  North America
• Volume:
  111
• Collection(s):
  Public Health Reports
• Main Document Checksum:
  urn:sha256:35e8367e6e645963690588bc91024ae777354c28f40b75a3d9c3b4719e31987a
• Download URL:
  https://stacks.cdc.gov/view/cdc/64443/cdc_64443_DS1.pdf
• File Type:
  [PDF - 1.71 MB ]